The United States’s Sports Fan Base is Up 14% During this Year
The number of esports fans in America has grown by 14% during this year, and most of them are in their 20’s.
According to the recent Nielsen Report, the number of the esports fans has rapidly grown this year, compared to the 8% of last year. The report even pointed out that 77% of the fan base are male and 61% are Millennials.
The report continued stating that these fans are likely to spend approximately four hours per week doing e-sports related activities. These are also highly more likely to stream other sporting events online as non-esports fans.
Nielsen’s data further revealed that approximately 71% of the fan base streams these events online, while only 40% are watching them on the TV. Only 23% of these fans have attended an e-sports match in person.
The esports fans are 3 times more likely to also enjoy combat or fighting sports, United States or European soccer, racing than the average American. These are also the three most popular genres of video games about sports.
The Director of Nielsen Games, Nicole Pike, stated that esports are no longer niche events and activities, it is actually one of the fastest growing parts of the entire sports industry.
To prove this point, Las Vegas positioned itself as the world capital of esports. Gaming lawmakers, regulators and executives from giants in the gaming industry discuss the main agenda which is “How to make Nevada the world capital of esports?”